Privacy Policy

Last updated: September 3, 2026
This Privacy Policy explains how personal information is collected and used when you visit yoosten.com, contact me through the website, or communicate with me regarding Google Ads management or related services.

Who operates Yoosten

Yoosten is operated by:
Hendrik Rudolf Joosten
12 Gabriel Sundukiani Street
0162 T’bilisi
Georgia

Email: info@yoosten.com

Information I collect

The information collected depends on how you use the website.
Information you provide directly.
If you submit an inquiry through the website, you may provide information including your name, email address, company website, approximate monthly Google Ads spend and any information you choose to include in your message.
Communications.
If we communicate by email or through Google Meet, I may retain the correspondence and information you provide as part of that conversation.
Technical and usage information.
When you visit the website, certain technical information may be collected automatically. Depending on your device and settings, this can include your IP address, browser type, device information, pages visited, referring pages, approximate location derived from an IP address, interactions with the website and similar usage information.

How I use your information

I may use personal information to:

  • respond to inquiries and communicate with prospective or existing clients;
  • evaluate whether Yoosten’s services are a suitable fit for a business;
  • arrange and conduct calls, including through Google Meet;
  • provide and improve the website and services;
  • understand how visitors use the website;
  • measure advertising and website performance;
  • protect the website against spam, abuse, fraud and security threats; and
  • comply with applicable legal or business-record obligations.
I do not use website inquiries to subscribe you automatically to a marketing newsletter.

Analytics, advertising and tracking

Yoosten uses third-party tools to understand website usage, measure advertising performance and improve the website. These services may use cookies or similar technologies and may receive information about your device and your interaction with the website.
Google Analytics.
Google Analytics is used to understand how visitors find and interact with the website.
Google Ads.
Google Ads conversion tracking may be used to measure whether advertising results in meaningful website actions.
Google Tag Manager.
Google Tag Manager is used to manage certain website measurement and tracking technologies.
Meta Pixel.
The Meta Pixel may collect information about website visits and interactions for advertising measurement and related purposes.
Microsoft Clarity.
Microsoft Clarity is used to better understand how visitors interact with pages on the website, such as navigation and page usage.

Cookies and similar technologies

Cookies and similar technologies may be used for essential website functions, analytics, security and advertising measurement.
Where consent is required by applicable law, non-essential cookies and tracking technologies should only be activated after the relevant consent has been provided.
You can also restrict or delete cookies through your browser settings. Blocking certain technologies may affect how some website features operate.

Spam protection

Google reCAPTCHA is used to help distinguish legitimate website activity from automated spam or abuse. When reCAPTCHA is used, Google may receive technical information such as your IP address, browser and device information and information about how you interact with the website. Google’s own privacy terms apply to its processing of that information.

Service providers

I use third-party providers where necessary to operate the website and communicate with visitors. These currently include services provided by:
  • Namecheap — website hosting and related infrastructure;
  • Google — Gmail, Google Meet, Google Analytics, Google Ads, Google Tag Manager and reCAPTCHA;
  • Meta — Meta Pixel; and
  • Microsoft — Microsoft Clarity.
These providers process information under their own terms and privacy policies and may process information in countries other than the country in which you live.

Contact form and email

When you submit the website contact form, the information you provide is sent to me by email through Gmail so that I can review and respond to your inquiry. The form is not intended to collect payment-card information, passwords, health information or other highly sensitive personal information, and you should not include such information in the message field.

Selling and sharing personal information

I do not sell personal information provided through website inquiries. Information may be disclosed to service providers that help operate the website and communications, where required by law, or where reasonably necessary to protect legal rights, security or the integrity of the website.

Legal bases for processing

Where laws such as the GDPR or UK GDPR apply, personal information may be processed on one or more of the following bases:
  • Taking steps at your request before entering into a contract, such as responding to an inquiry about services;
  • Legitimate interests, such as operating, securing and improving the website and managing business communications;
  • Consent, where consent is required for particular cookies or tracking technologies; and
  • Legal obligations, where information must be retained or disclosed under applicable law.

How long information is kept

Inquiry correspondence and related information are retained for as long as reasonably necessary to respond to you, manage a prospective or existing business relationship, maintain appropriate business records and meet applicable legal obligations. Technical and analytics information may be retained according to the settings and retention practices of the relevant service provider.

Security

Reasonable technical and organizational measures are used to protect information against unauthorized access, loss, misuse or alteration. However, no website, email service or method of internet transmission can be guaranteed to be completely secure.

International data transfers

Because Yoosten and its service providers operate internationally, personal information may be processed or stored outside your country of residence. Where applicable law requires safeguards for international transfers, the relevant provider or controller may rely on legally recognized transfer mechanisms.

Your privacy rights

Depending on where you live, privacy law may give you rights concerning your personal information. These can include the right to request access, correction, deletion, restriction of processing, data portability or to object to certain processing.
Where processing is based on your consent, you may withdraw that consent subject to applicable law.
To make a privacy request, email
info@yoosten.com.
You may also have the right to complain to the relevant data-protection authority in your country.

Children

Yoosten provides business-to-business marketing services and is not directed toward children. I do not knowingly seek to collect personal information from children through the website.

External websites

The website may contain links to websites operated by third parties. Their collection and use of personal information is governed by their own privacy policies, and Yoosten is not responsible for their privacy practices.

Changes to this policy

This Privacy Policy may be updated from time to time to reflect changes to the website, services, technology or legal requirements. The current version and its latest update date will be published on this page.

Contact

For questions about this Privacy Policy or personal information handled through Yoosten, contact:
Hendrik Rudolf Joosten
12 Gabriel Sundukiani Street
0162 T’bilisi
Georgia

info@yoosten.com