About Yoosten
Google Ads management built around direct access.
Yoosten is a specialist Google Ads consultancy for established businesses that want experienced, hands-on campaign management without unnecessary agency layers.
Specialist-Led by Design
Small on purpose.
I believe Google Ads works better when the person responsible for strategy stays close to the day-to-day account activity.
With Yoosten, you communicate directly with Hendrik — the same person reviewing performance, making decisions and managing your campaigns.
Experience
Experience from both sides of the account.
My background includes managing Google Ads for clients as well as running paid acquisition for performance-based businesses where every click has a direct cost.
That creates a simple standard for judging performance: advertising ultimately has to make economic sense for the business paying for it.
How I Work
The business comes before the platform.
Business outcomes.
Leads, customers and revenue matter more than making Google’s dashboard look impressive.
Traffic quality.
The searches you pay for matter just as much as the number of clicks you receive.
Reliable measurement.
Automation only works well when Google is being given useful conversion data.
Judgment over activity.
The goal is not to constantly change campaigns. It is to know what deserves changing and why.
Working Together
You always know who is responsible for the account.
There is no separate sales team managing the relationship after you become a client. Hendrik remains your direct point of contact for strategy, optimization and questions about your campaigns.
Client Fit
Built for businesses where Google Ads already matters.
Yoosten primarily works with established businesses investing $4,000+ per month in Google Ads and looking for more direct, senior-level attention on their campaigns.
Next Step
Have a Google Ads account worth looking at?
Tell me a little about your current campaigns and what you would like to improve.
Your inquiry goes directly to Hendrik.