Specialist Google Ads Management
Hands-On Google Ads Management for Established Businesses
Your campaigns are managed personally by Hendrik, with attention on traffic quality, tracking and the economics behind the account.
For businesses already investing
$4,000+ per month in Google Ads.
$4,000+ per month in Google Ads.
20 minutes • Google Meet • No sales pitch
Proof
Real client work. Real money at risk.
My experience comes from both sides of the advertising equation: managing Google Ads for clients and spending my own money to acquire customers through affiliate campaigns.
Client Account
Managed since 2022
Long-term Google Ads management for an established online licensing business.
15.67
Reported conversion value / cost across enabled campaigns, June–August 2026.
Self-Funded Advertising
€265K+
Google Ads spend funded with my own money across affiliate campaigns.
475K paid clicks
Account history covering more than a decade of paid-search activity.
“Hendrik has managed our Google Ads since 2022. He understands our business, communicates clearly, and is always professional, responsive and easy to work with.”
Client since 2022
Established online licensing business
Google Ads Management
What actually matters inside the account.
Good management is not about constantly changing settings. It is about understanding where money is being made, where it is being wasted and what deserves attention next.
Traffic quality.
Search terms, targeting, keywords and negatives should keep spend focused on valuable intent.
Search terms, targeting, keywords and negatives should keep spend focused on valuable intent.
Conversion tracking.
Google needs meaningful conversion signals before its bidding systems can make useful decisions.
Google needs meaningful conversion signals before its bidding systems can make useful decisions.
Bids and budgets.
Spend should follow performance and opportunity rather than platform recommendations alone.
Spend should follow performance and opportunity rather than platform recommendations alone.
Ads and landing pages.
Search intent, messaging, offer and landing-page experience need to work together.
Search intent, messaging, offer and landing-page experience need to work together.
Account Ownership & Access
Your Google Ads account stays yours.
You retain ownership and control of the advertising infrastructure. I work inside your account through the access you provide.
Account ownership.
Your business retains ownership of the Google Ads account.
Your business retains ownership of the Google Ads account.
Billing and data.
Billing information, campaign history and advertising data remain under your control.
Billing information, campaign history and advertising data remain under your control.
Access stays reversible.
My access can be changed or revoked by you at any time.
My access can be changed or revoked by you at any time.
How It Works
Start with a conversation, not a sales pitch.
01 Talk.
Book a 20-minute Google Meet and tell me what you are spending, what is working and where you are having problems.
Book a 20-minute Google Meet and tell me what you are spending, what is working and where you are having problems.
02 Review.
If it looks like a sensible fit, I look more closely at the account, tracking, campaign structure and the areas that deserve attention first.
If it looks like a sensible fit, I look more closely at the account, tracking, campaign structure and the areas that deserve attention first.
03 Manage.
Once we start, I handle the account and keep you informed about the decisions that materially affect performance.
Once we start, I handle the account and keep you informed about the decisions that materially affect performance.
Frequently Asked Questions
A few things clients usually want to know.
What is the minimum Google Ads spend?
The normal fit is an established business already investing at least $4,000 per month in Google Ads. Below that level, ongoing specialist management can become disproportionate to the advertising budget.
Who actually manages my account?
Hendrik manages the account personally. There is no separate account manager passing instructions to a junior execution team.
Do I retain ownership of my Google Ads account?
Yes. Your business keeps ownership of the Google Ads account, billing and advertising data. I work through the access you provide, and that access can be revoked at any time.
What happens on the first call?
The first call is a 20-minute Google Meet about your business, current spend, goals and the problems you are seeing in the account. If there appears to be a good fit, the next step is a closer account review.
What types of businesses are a good fit?
Established businesses with a proven product or service, meaningful search demand and leads or sales that can be measured. The strongest fit is an advertiser where Google Ads already matters enough that improving traffic quality and capital allocation can make a meaningful commercial difference.
Talk About Your Account
Book a 20-minute Google Ads call.
Tell me what you are currently doing with Google Ads, where you are seeing problems and what you would like to improve.
20 minutes • Google Meet • No sales pitch
Prefer Email?
Send me the details instead.
If you would rather not book a call yet, tell me a little about your account here. I personally review every inquiry and will reply directly.