Experience
Google Ads experience grounded in business reality.
I started out as a blogger and SEO specialist before shifting into Google Ads, mainly through affiliate offers. Working with affiliate commissions meant making campaigns work on margins far thinner than those of the advertisers behind the products.
That environment forced a laser focus on search intent, high-quality ads, traffic quality and landing-page performance. I was also risking my own money as a business owner, so I learned to judge every click as an investment—not just a marketing metric. That is the perspective I bring to client accounts today.
Experience across different businesses and markets.
My work has covered SaaS and business software, ecommerce tools for Amazon sellers and online retailers, consumer software such as password managers and PDF editors, online music licensing, DIY and home-improvement, gaming and other online-service businesses.
Business perspective:
I have worked both with my own affiliate businesses and with an established client account in online music licensing. That means I understand the pressure of buying traffic with your own money as well as the responsibility of managing someone else’s advertising budget.
Markets:
English-, German- and Spanish-language campaigns and websites.
A few numbers from my own campaigns.
€265K+
Personally funded Google Ads spend
475K
Paid clicks across affiliate campaigns
10+ years
Working with paid search and online acquisition
14.1M
Impressions across affiliate campaigns
Affiliate spend, click and impression figures are based on historical Google Ads account data covering September 2015–September 2026.
Affiliate campaigns and client accounts are not the same thing. The discipline transfers, though: careful traffic buying, honest conversion data and close attention to what each click is worth.
Examples of the work.
Client case study
Managing an online licensing account.
A look at the account decisions, campaign changes and search economics behind a client I have worked with since 2022.
Affiliate experience
Testing campaigns with my own money.
What affiliate advertising taught me about traffic costs, landing pages, conversion rates and campaign economics.
Have an account you’d like to discuss?
If you are already investing meaningfully in Google Ads and want another perspective on the account, you can book a short conversation with me.
Google Meet · Talk directly with Hendrik