Google Ads Management
Hands-on Google Ads management focused on the decisions that matter.
I manage Google Ads directly for established businesses — from account structure and search traffic to bidding, tracking and landing-page performance.
Best suited to businesses investing
$4,000+ per month in Google Ads.
$4,000+ per month in Google Ads.
The Work
Management starts with understanding the account.
I don’t start by changing campaigns simply to demonstrate activity. The first step is understanding what you sell, what a valuable conversion looks like, how the account is currently structured and where performance is being lost.
From there, the work is prioritized around the areas most likely to make a meaningful difference.
Search Campaigns
Pay attention to the searches you are actually buying.
Keywords are only part of the picture. Search terms, match types, negatives, campaign structure and geographic targeting all affect the quality of traffic reaching your site.
Search-term quality.
Review the queries actually consuming budget, not just the keywords sitting in the account.
Review the queries actually consuming budget, not just the keywords sitting in the account.
Campaign structure.
Organize campaigns around useful differences in intent, economics and business priorities.
Organize campaigns around useful differences in intent, economics and business priorities.
Waste control.
Use negatives, targeting and budget decisions to reduce spend on traffic that is unlikely to become valuable.
Use negatives, targeting and budget decisions to reduce spend on traffic that is unlikely to become valuable.
Bidding & Budgets
Automation is useful when the inputs make sense.
Google’s automated bidding can be extremely effective, but it still depends on good conversion data, sensible campaign structure and the right business objectives.
Bidding strategies and budgets are evaluated according to actual performance and opportunity rather than accepted simply because Google recommends them.
Conversion Tracking
Google can only optimize toward what you tell it matters.
If the account is optimizing toward weak or misleading conversion signals, sophisticated bidding can simply help it make the wrong decisions faster.
Tracking is reviewed to make sure the actions being counted actually correspond to useful business outcomes wherever possible.
After the Click
The campaign doesn’t end when someone clicks.
The search, ad message, offer and landing page should feel like one continuous experience. Sending excellent traffic to the wrong page still wastes money.
Where landing-page issues are holding campaigns back, I identify and work on the elements most likely to affect conversion performance.
Communication
You speak directly with the person managing the account.
There is no account-manager layer between you and the person working inside Google Ads. Questions, strategy and campaign decisions stay with Hendrik.
Reporting is meant to explain what is happening, what has changed and what deserves attention next — not simply deliver another dashboard.
Ongoing Management
What I look after.
Account structure.
Campaign organization, settings and targeting.
Campaign organization, settings and targeting.
Keywords & search terms.
Intent, match types, negatives and query quality.
Intent, match types, negatives and query quality.
Bidding & budgets.
How spend is allocated and how campaigns bid for traffic.
How spend is allocated and how campaigns bid for traffic.
Conversion measurement.
The signals campaigns use to judge success.
The signals campaigns use to judge success.
Ads.
Messaging, relevance and alignment with search intent.
Messaging, relevance and alignment with search intent.
Landing pages.
Identifying post-click issues that can limit campaign performance.
Identifying post-click issues that can limit campaign performance.
Case Study
See the approach in a real account.
Multi-year Google Ads management for an established online licensing business, including the shift from broad acquisition toward high-intent search.
Client Fit
Best suited to established advertisers.
Yoosten primarily works with businesses spending $4,000+ per month in Google Ads, with an established product or service and meaningful leads, sales or other business outcomes to optimize toward.
Next Step
Want another set of eyes on your account?
Tell me what you’re spending, what you’re trying to improve and where you think the account may be falling short.
Your inquiry goes directly to Hendrik.