Client management & self-funded advertising
Google Ads experience across software, online services and licensing.
I have spent more than a decade running paid search, combining ongoing client management with campaigns for my own affiliate businesses. That work has involved choosing products to promote, building landing pages and paying for the traffic myself.
Markets I’ve advertised in.
Affiliate campaigns
SaaS & business software
Email marketing, lead generation and business tools, with campaigns aimed at people researching products, comparing plans and checking prices.
Affiliate campaigns
Ecommerce software
Tools for Amazon sellers and online retailers, including product research and software that supports their day-to-day operations.
Affiliate campaigns
Consumer software
Password managers, PDF editors and document tools, connecting specific search intent with relevant offers and landing pages.
Direct client management
Online licensing
Ongoing Google Ads management for an established licensing business since 2022, across services with different search intent and order values.
Google Ads spend
my affiliate campaigns
of my licensing client’s account
Affiliate spend and clicks: historical Google Ads account data, September 2015–September 2026.
A closer look at the work.
Client case study
Long-term management.
Decisions that shape the account.
Inside an online licensing account I’ve managed since 2022: campaign decisions, changes in budget allocation and the supporting account data.
Affiliate experience
My own campaigns.
My own money at risk.
More than €265,000 invested in Google Ads for my affiliate businesses, and what that experience taught me about traffic costs, landing pages and campaign economics.
Let’s talk about your Google Ads.
If you’re already spending $4,000 or more per month, tell me about your business and what you’d like to improve.
Book a 20-Minute Google Ads Call
Google Meet · Talk directly with Hendrik