Google Ads Management
Google Ads management focused on traffic quality, measurement and business value.
I manage Google Ads for established businesses, from search traffic and account structure to bidding, conversion measurement, ads and landing-page performance.
Best suited to businesses already investing $4,000+ per month in Google Ads, with measurable leads, sales or other commercially useful outcomes.
Google Meet • 20 minutes • Talk directly with Hendrik
The First Month
Understand the account. Agree the priorities. Start the work.
The first month establishes what is working, where the account needs attention and which changes deserve priority. Useful campaign history and effective parts of the setup are preserved.
01
Business goals and a performance baseline
We discuss your goals, budget and the value of a lead or customer. I review the account history and establish which metrics are reliable enough to guide decisions.
02
Account review and a clear set of priorities
I examine conversion actions, search terms, targeting, campaign structure, bids, budgets and ads. You receive a summary of the main findings and the work I recommend addressing first.
03
Initial changes and next steps
I begin implementing the agreed account changes and explain the reasoning behind them. Any tracking or website work requiring input from your team is identified and scoped before it proceeds.
What you have at the end: a clear account assessment, an agreed plan and a record of the initial work. The pace of implementation depends on access, available data and any work needed from your team.
Ongoing Management
What I look after inside the account.
The priorities evolve with the account. Management covers the areas below, with decisions based on your business goals and the quality of the available data.
Search traffic
Review search terms, keywords, match types, negatives and geographic targeting to keep spending focused on useful intent.
Campaign structure
Organize campaigns around meaningful differences in products, customer intent, geography and commercial priorities.
Bidding & budgets
Evaluate bidding strategies and budget allocation against performance, data quality and opportunities for worthwhile growth.
Conversion measurement
Review conversion actions and values, identify measurement concerns and check the signals being used for optimization.
Ads & landing pages
Manage ad messaging and assess how well the offer and landing page match the searches bringing people to the site.
Reporting & decisions
Explain performance, the important changes made and what deserves attention next, including limitations in the data.
Working Together
Clear scope, communication and expectations.
Before work begins, we agree what the engagement covers, how we will communicate and the commercial terms.
Account changes are part of management.
I handle the agreed changes inside Google Ads, including keywords, negatives, targeting, ads, bidding and budgets. Your business retains control of the overall advertising budget.
Tracking and website implementation are scoped upfront.
Reviewing measurement and landing-page performance is part of management. Work involving website development, new landing pages or changes to your tracking setup is scoped separately, with responsibilities and any additional fees agreed before implementation.
Updates come directly from me.
You receive written updates covering performance, meaningful changes and next priorities. We agree the update frequency and schedule for review calls at the start, so you know when to expect them and how to reach me between reviews.
Commitment and notice are agreed in writing.
Your agreement sets out the fee, scope, any minimum commitment and the notice period before management starts. Booking the introductory call does not commit you to an engagement.
Account Ownership & Access
Your Google Ads account stays yours.
I work inside the account your business owns, through the access you provide.
Account ownership. The Google Ads account remains under your business’s control.
Billing. Your advertising spend is paid directly to Google.
History and data. Campaign history, performance data and account settings remain with your account.
Access. You can change or revoke my account access at any time.
Experience
Client management and my own money at risk.
My experience includes a long-term client relationship and more than a decade of funding my own affiliate advertising.
Client Management
Managed since 2022
Ongoing Google Ads management for an established online licensing business, through changes in campaigns, budgets and acquisition priorities.
Self-Funded Advertising
€265K+
Google Ads spend funded with my own money across affiliate campaigns.
475K paid clicks across more than a decade of historical account activity.
Pricing
Simple management pricing.
Management Fee
15% of ad spend
Minimum Monthly Fee
$750 / month
Ad spend is paid directly to Google. Larger or more complex accounts are quoted individually.
Next Step
Want to talk through your Google Ads account?
Book a short call to discuss your current spend, goals and the problems you want to solve. If there is a good fit, we can agree the next step.
Google Meet • 20 minutes • Talk directly with Hendrik