About
I’m Hendrik, the person behind Yoosten.
I manage Google Ads for established businesses and have spent years running paid acquisition with my own money at risk.
That combination has shaped how I approach advertising: understand the economics, pay attention to what traffic is actually being bought, and treat ad spend as real money rather than another marketing metric.
How I Got Here
My first long-term Google Ads client came from affiliate advertising.
I originally worked with the business as an affiliate, running paid traffic to their offers and earning money only when the advertising produced results.
They later approached me about managing their Google Ads directly. They were looking for someone who understood the commercial side of the campaigns and who would actually be available when something needed attention.
I’ve managed that account since 2022. It also helped define the kind of work I prefer today: direct relationships with businesses where Google Ads matters enough that good decisions can make a meaningful difference.
Experience
I’ve worked on both sides of the advertising equation.
Client management taught me how to work with an established business over the long term. Affiliate advertising taught me what it feels like when every click comes directly out of my own pocket.
Client Management
Since 2022
Ongoing Google Ads management for an established online licensing business.
Self-Funded Advertising
€265K+
Google Ads spend funded with my own money across affiliate campaigns.
A Different Perspective
Spending your own money changes how you look at advertising.
Affiliate margins can be unforgiving. There is no client budget sitting between you and the result: traffic costs money immediately, while revenue only arrives if the advertising ultimately produces something valuable.
That experience made me naturally skeptical of vanity metrics. More clicks, more impressions and more spend are not automatically improvements. The question is whether the additional activity makes commercial sense.
How I Work
I prefer a small specialist practice to a traditional agency model.
01
Stay close to the account.
I prefer knowing why campaigns are structured the way they are rather than managing dozens of accounts at arm’s length.
02
Understand the business behind the metrics.
A conversion, lead or sale only means something in the context of margins, customer value and the client’s actual priorities.
03
Work directly.
If we work together, I am the person reviewing the account, making the decisions and discussing those decisions with you.
Yoosten
Small by design.
I don’t want Yoosten to become an agency where clients are sold by one person, managed by another and have the actual campaign work passed down again.
I’d rather work with a smaller number of established advertisers, stay involved in the details and build relationships that make sense over several years rather than several months.
More Detail
If you’re evaluating whether I’m a fit.
Talk About Your Account
Want to see if working together makes sense?
If you’re already investing at least $4,000 per month in Google Ads, book a short call and tell me what you’re trying to improve.
Book a 20-Minute Google Ads Call
Google Meet • Talk directly with Hendrik • No sales pitch